What's up with the name?

When it came time to name his new company, Ben McDonald began to think about joy, the kind of joy that is hard to find once real life sets in.

Ben thought about the joy a child feels riding a big wheel down a steep driveway. He thought about the thrill of a neighborhood game of flashlight tag on a summer night. He thought about the triumph of learning to ride your bike without training wheels.

This joy, this thrill, this triumph: Ben experienced all of these feelings growing up as a kid ... on a street called Londonberry.